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Generally, the Flatiron District is bounded by 14th Street, Union Square and Greenwich Village to the south; the Avenue of the Americas (Sixth Avenue) and Chelsea to the west; 23rd Street and One of the neighborhood's older restaurants is Eisenberg's Sandwich Shop, founded in 1929.
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Lois Eida, who owns Lois Lane Travel said she discovered the secret of survival in New York when she started eating at Eisenberg’s Sandwich Shop more than 30 years ago. In 1979, half a century after they fried their first eggs, the Eisenbergs sold the shop.
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